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Is Your Marketing Plan Ready for the Digital Age?

Is Your Marketing Plan Ready for the Digital Age?

One of the big advantages of digital marketing is the ability to scale up quickly and back off programs when needed. Having a solid foundation–including a website, blog, and email newsletter–should be a constant. This is the time of year we reflect on what digital marketing plans worked well and what didn’t. Either way, you should gain insights from your successes (and failures) to make sure your marketing plan is ready for the digital age..

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Technology Trends you Will Hear About in 2018

Technology Trends you Will Hear About in 2018

According to technology research firm Gartner Group, technology spending is expected to grow to $3.7 Trillion dollars in 2018. Communications Services ($1.387 billion) and IT Services ($931 billion) make up the majority of spending. In contrast, Enterprise Software and Data Center Systems are the smallest categories of spending expected for next year. Shifts in IT spending from Data Centric to Cloud Computing change the landscape for buyers, vendors and technology solution providers alike. Here are top Technology Trends you will hear about in 2018.

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How to Stretch Your Digital Marketing Budget

How to Stretch Your Digital Marketing Budget

As the year’s end approaches, many companies look to see how to make remaining digital  marketing budgets go further. Some companies may be behind on their plans and will need to accelerate their digital marketing programs, while others are planning for next year. For all situations here are some tips to help stretch your digital marketing budget.  

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What you Need to Know to Comply with  Global Data Protection Regulation

What you Need to Know to Comply with  Global Data Protection Regulation

You don’t need to be based in the European Union to be subject to the new Global Data Protection Regulation (GDPR) scheduled to take effect in May of 2018. These broad standards for compliance protect the data of any EU citizen regardless of where the data resides. You will want to know how to avoid fines as high as 4% of your total global revenue. In fact, reading this article may help you demonstrate compliance by educating yourself. Even if your company may not need to comply, GDPR enforces best practices in data protection, so read on.

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What’s in Your Data Center?

What’s in Your Data Center?

Most experts agree we will create more Data this year than in all prior years combined. According to research firm IDG the world will create 163 zettabytes of data a year by 2025. It is no surprise IDC forecasts worldwide spending on public cloud services and infrastructure to reach $122.5 billion in 2017, an increase of 24.4% over 2016. What is driving this growth and what do you need to know to manage what’s in your data center?

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Why You Need a Responsive Website

Why You Need a Responsive Website

What is a responsive website and why do you need one? According to Searchengineland, more than 50% of website traffic is on a smartphone or tablet. Activities including blogging and social media help drive this trend. Mobile devices have smaller touch screens that navigate differently from PCs that rely on a keyboard and mouse. This could create a dilemma for visitors to your website if it does not incorporate a responsive design. Read more to find out why you need a responsive website design.

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The IoT Security Challenge

The internet of Things (IoT) is much-talked-about technology. Driven by low-cost sensors, ubiquitous connectivity and updates to the Internet Protocol (IP), IoT is rapidly being adopted. Research firm Gartner expects over 8 billion devices connected in 2017. Cities use IoT to relieve parking congestion by collecting data on open parking spots; farmers can measure moisture in soil; and manufacturers use this technology to track inventory in their supply chain. Because these devices may use machine-to-machine connectivity without human intervention, this can increase the IoT Security Challenge. Here are some security considerations for IoT.

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10 things to expect in your 1st month as a ClikCloud Client

Thank you for signing up with ClikCloud, your new Digital Marketing Department. We get asked all the time about what to expect when you sign up. We have a streamlined onboarding process designed to take the hassle out of digital marketing for you and your company. Here are 10 things to expect when you take your first step and sign up:

1. Place your credit card on file with our secure, PCI compliant website or call at +1.866.474.8515 us and we will be happy to take your order over the phone. Your card will be charged for your first month’s subscription fee less any promotions or discounts you may be eligiblelgible for. This is your anniversary date. Your subscription will automatically be billed for your monthly services fee on that day going forward.

2. Upon sign up, you will receive a welcome email that includes our on boarding survey. We will build a “wire frame” of your site based on the onboarding information you provide (e.g. what products and services you offer, what makes you unique, client and customer testimonials, partnerships and other information about your company.) Please complete this right away.

3. Your account manager will be assigned and will ask you to provide us a high resolution version of your logo. We prefer photoshop or illustrator file formats. If you don’t have a logo or are ready for a change, we can develop a new logo for you. Contact us for pricing on express logos, standard logos and complete identity systems.

4. Once we have your onboarding survey and your logo, you will receive a fully functional website designed around your brand within 5 to 7 business days. This site is available for your review and feedback. We use an automated ticketing system for you to submit comments and changes to your site. You can submit your feedback at https://clikcloud.zendesk.com/home or Email support@clikcloud.zendesk.com. Please be as descriptive as possible with your changes or additions. Attach files (e.g. team photos, bios, partner logos etc.) to your ticket. Please open a separate ticket, per page, if possible. Note: we will make changes to your site as long as you are a customer so you do not need to feel locked in upon launch.

5. Upon your approval of the staged site, you will receive launch instruction from your account manager. To launch your site you will update your DNS settings to point to our servers. Please open a ticket when you switch your DNS so we may monitor the progress of the launch.

6. After your site is launched, we perform additional on page SEO and submit your site to Google, Yahoo and Bing. We set up website analytics with reports that automatically run each week providing you insight to visitor traffic, latest visitors and referring websites. We also set up a RSS feed of your blog for your site, email newsletter and micro blogs. In addition, we set up your Ggoogle Pplaces account, if you have not done so already.

7. After launch we provision your email newsletter. We create a template for you that feeds from your blog and also links back to your optimized landing pages and calls to action on your new site.

8. We request that you submit a ticket including a CSV file with your newsletter list. We recommend you include customers, prospects and suspects that you have a commercial relationship with. (No purchased lists please). We need first name, last name and email address in your CSV file. If you provide your list by the 3rd week of the month, your first newsletter will go out by the end of the month. Nnote: You can add to your list every month. We automatically track unsubscribes and duplicates.

9. On an ongoing basis your blog, site, newsletter, micro blogs will be updated bi monthly with blog articles. These articles are written around IT Best Practices in topics that range from IT Security, bBring your own device policy, cloud computing, business continuity, compliance and other thought leadership topics. These articles are vendor neutral and typically focus on the business user versus cs. consumer or technical user.

10. After you are up and running, if you need changes, updates, new testimonials, newadd white papers, data sheets, team photos, or new services simply open a ticket and we will complete the task for you within 3 to 5 business days.