28 Jun Growing Your Business With Email Marketing
Growing Your Business With Email Marketing
Email marketing is a cost effective way to educate and inform your customers, prospects and suspects about your IT Managed Service Business. In your email communications you can feature remote monitoring, online backup, network security compliance and other components of your IT Managed Services along with articles on best practices for small business IT. Combine this content with offers of a PC Tune Up and you have all the elements of a lead generation machine for your IT Managed Service Business.
Here are a few tips to help you get the most from your email marketing efforts:
Send your email from “a person” rather than send from “info@” or “do-no-reply”. Use a familiar name to encourage open rates.
Focus on your subject line. Most email readers truncate the subject line at 50 characters or less. Improve your open rates by having a compelling and “front loaded” subject line.
Go easy on images. Do not rely too heavily on images within your email messages. They may not display at first. Improve your click through rates by spelling out (literally) what the email is all about.
Downgrade to text. Make sure your email will downgrade to a text version. Consider offering a text subscription option for your readers.
Avoid “Free” & “$”. Many spam filters will send emails with the words “Free” of the character “$” straight to junk mail. Consider offering your trial “at no cost” of include the message in an image.
Always link back to your website or blog. Improve your click through rates by adding links back to your website or blog.
Integrate your social media services. Make sure you have your Facebook, Twitter and Linkedin account information in your email communications. Post your email newsletter to these micro blogs.
Include your unsubscribe links. Make sure you give your readers the opportunity to opt-out.
Don’t abuse your lists. As a rule of thumb, 1% of your list will opt out with each send. Make sure you lists always grow (not shrink).
Keep these points in mind and you will see how email marketing can help you grow your IT Managed Service Business.