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It’s a new year, and it’s time to start thinking about how to reach new customers with your business. One of the most cost-effective ways to grow and market your company’s services is by building an effective email marketing campaign. And, one of the most important elements to strong email marketing is developing and maintaining a strong email list.

Build Your List

Make sure you make it as easy as possible for potential customers to sign up for your organization’s emails. When designing and up keeping your company’s website, make sure there are subscription forms on the most visited pages of your website. In addition, take advantage of your social media pages to invite customers to sign up for your email list. Don’t forget to explain to your audience the value of signing up for your emails. People are more likely to sign up for emails if they know what to expect.

Quality over Quantity

Never purchase email marketing lists; focus your efforts on reaching real contacts and providing good business to current subscribers. Often the most effective way to gain subscribers is in person, at conferences, trade shows, or mixers. Hand your card to new contacts, and ask for theirs in return. This is a great way to avoid high bounce and unsubscribe rates.

Effectively Managing Your List

Properly managing your email list from the very beginning allows you to gain a more realistic view of your email marketing statistics, which is valuable information for your business. The main two metrics your business should focus on are the bounce rate and the unsubscribe rate. The bounce rate is the percentage of email addresses that you emailed that were returned to your email server as undeliverable. Aim for a bounce rate less than 10%, because the more bad addresses you send to, the higher your spam score will be. Similarly, pay attention to your unsubscribe rate, or the percentage of users who unsubscribed from your email list when they received a particular email. Aim for an unsubscribe list of less than 1%. If the percentage is much higher, it’s time to revisit what you are including in your email. If you want to discuss your email marketing strategy, contact ClikCloud today.