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Is Your Company’s Marketing Strategy Up To Date?

Many companies have remained set in their antiquated marketing ways in the face of the digital age. Studies have shown that outdated marketing methods tend to interrupt or annoy, causing customers to gravitate towards other options. Successful marketing programs focus on people; therefore, marketing techniques must shift from something most people hate to something that they love. Does your business have the right marketing strategy in place to achieve its performance goals?

Inbound Marketing

 Successful marketing requires the right mixture of talent, technology, and strategy. Inbound marketing focuses on drawing visitors in, rather than going out of your way to draw their attention. So, how do you get your customers’ attention? Large enterprises direct marketing strategy around digital disciplines – content marketing, paid search, SEO, social media, etc. Therefore, marketers are outsourcing at record rates to keep up. According to Accenture’s “Turbulence for the CMO” report, “CMOs are turning to a large mix of agency partners and marketing service providers, outsourcing between 45 percent and 75 percent of marketing activities.” Does your company need help adapting a marketing strategy to increase productivity?

The Three Most Important Rules in Choosing the Right Agency Partner

An increasing amount of companies are outsourcing their marketing activities. Here are the three most important rules in choosing the right agency partner for your business. Primarily, focus on partnering with performance-driven firms so you can make sure your company sees real results. Look for numbers on website traffic, subscribers, and sales. Secondly, make sure your new agency partner is tech-savvy. Not only is this necessary in the digital age, but it also demonstrates that this agency will be more readily adaptable to new business models and ready for the change that technology inevitably brings. Lastly, make sure your new agency partner staffs talented professionals. With any business, the operation is only as successful as the people who run it. The right marketing agency can be an invaluable asset to your organization; is your business doing everything it can to reach and keep your customers?