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With so many people accessing content online, your business can’t afford to get left behind due to a lack of digital marketing savvy. Read on to learn more about developing and executing a digital marketing strategy.

Digital Content Is Always King

No matter what technological tools you choose, or what social media platforms you use, you can’t start with just mediocre content that doesn’t engage potential customers. Nor can you afford not to stay relevant in the eyes of current customers. Instead, provide content that gets and keeps attention, which is relevant and interesting. Not only that, it should be consistent; drawing up a content generation and sharing calendar can be helpful in planning your content. Possibilities for new content can include stories about recent celebrations or anniversaries (including images!), or new products or whole product lines. Put yourself in the place of a customer; what would you want to know about a business?

Don’t Forget The SEO

Search Engine Optimization (SEO) uses keywords to help search engines find your website and is vital to your website appearing on the first page or two of search results. Instead of overstuffing your content with keywords–some search engines will see through this right away–weave them into your content organically. Consider also using them in your headings. If you create good content, with other sites linking to yours, you may become known as a thought leader and have your site up near the top of search results.

Make Your Website Interactive and Responsive

To make your website interactive, Live Chat is a good way to help customers while showing a human presence. While chatbots are becoming more common, and can save a business money by fielding basic and repetitive questions, live chat is more engaging and authentic. Not only that, it gives the customer control in communicating; they can contact and engage with your company when they are ready. The same goes for social media, using platforms like Facebook, LinkedIn, and others to let customers know what you are doing. When writing and publishing a blog post, platforms like WordPress allow you to link to your social media pages and have the post appear there, too. These days, people accessing the Internet on personal devices is common, and your site needs to be mobile-responsive to ensure a good user experience.

Make Your Website Mobile Responsive

To determine whether your website is mobile responsive, take a look at it on your mobile device. First, how long does it take to load? The longer it takes, the less patient a visitor might be, and they might end up leaving. If it loads quickly, how does the layout look? Are there large chunks of text, or does enough white space make it easier to look at?  Look at the images, whether they are good quality, and that buttons are visible and set apart so they’re easy to click. 

Customers viewing your website want a fast, easy, enjoyable experience. For help with evaluating and improving your web presence, contact ClikCloud today.