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Most IT Managed Services Providers look for ways to make their marketing dollar go farther. By taking an integrated approach to your marketing, you can get more from your efforts and increase the return on investment from your Technology Marketing Toolkit.

Here are some suggestions on how to integrate the components of your technology marketing toolkit:

Consistent Content is a Key Component of your Technology Marketing Toolkit

Start off with a focused topic for your content. Select themes that connect with your customer and be consistent with your marketing message throughout the marketing campaign. If you choose IT Security as a theme, consider writing a whitepaper on the topic. Some sample topics include; PCI Compliance for Small Business, Malware Threats or Bring your Own Device Strategies. To integrate your programs, write a blog article about the white paper. Post the blog article to your website. Share the blog post out to your microblogs (i.e. Twitter, Facebook, Linkedin). Repeat as necessary!

Add a “Call to Action” to your Technology Marketing Toolkit

Let’s stick with the theme of IT Security. Consider offering a free IT Security Assessment as an offer to get onsite appointments. Highlight the call to action on your website. Make sure it is prominent on your home page and landing page(s). Include the call to action in your email marketing newsletter with links back to your landing page. Don’t forget to update your call scripts to include your offer. If you have a direct mail component, add the offer to your postcards and other outbound mail pieces. Post your offer on your microblogs as well.

Target the Search Engines with your Theme

Create optimized landing pages around keywords related to your theme. Make sure to include these keywords in your titles, descriptions, headers. Use the keywords prominently and frequently on your landing page. Don’t forget to include the call to action with an easy to complete opt-in form. While you are waiting for your SEO program to kick in, consider sponsored search options, such as, Google adwords to drive additional traffic to your optimized landing page.

By focusing your technology marketing toolkit efforts on specific themes, you are creating greater impact from your efforts. By maintaining focus and consistently integrating your efforts, over time you will have a cohesive technology marketing toolkit that drives your business forward.

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