Search Engine Optimization (SEO) includes a range of activities designed to boost your rankings in search engines including Google, Bing, Alexa and more. On-Page SEO includes specific techniques to improve the quality of your content and how it appears on the Search Engine Result Page (SERP).
Is On-Page SEO Worth the Effort?
For starters, try looking up your company name in Google. Why? Because half of your site visitors will be actively looking up your company or business. Does your company name appear at the top of the listing? How many additional pages appear? Does each page have a unique title and an awesome description? Does your phone number appear? What about directions to your office? Try it again on a mobile device. Are your site pages listed as mobile friendly? If you answered yes to these questions, then you know the value of On-Page SEO.
Why Quality Content is Important to SEO
Well-written content that is keyword rich, grammatically correct, engaging, and informative is helpful to your SEO efforts. Including keywords with prominence and frequency helps search engines match your site pages to the keywords and phrases being searched. Once the content is found, shouldn’t it be useful and engaging? If it isn’t, it could reflect poorly on your brand. For each page focus on a keyword for the page (e.g., On-Page SEO). Make sure to use the term in your page name, title, paragraph headings and throughout the paragraphs.
Companies pay hundreds or thousands of dollars attempting to drive additional traffic back to their sites, without getting a solid return on investment. Meanwhile, by overlooking basics of On-Page SEO, basic search results–including your company name–fail to appear. Contact ClikCloud today for a free analysis of your On-Page SEO.