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Tablet Computers to Outsell PCs in 2015 – What You Need to Know

Tablet Computers are set to outsell PCs in 2015, according to a recent report. According to industry analysts Gartner Group, world wide tablet computer shipments will climb to nearly 321 million units next year. Meanwhile, Gartner predicts PC shipments will fall to 262 million units in 2015, putting Tablet Computers on track to lead the transition from traditional computing to mobile and cloud technologies.

Can You Survive a Network Security Attack

Businesses are under constant attack from a variety of network security threats. Cybercriminals hack databases for passwords for unauthorized access to your network. Undetected Malicious software (malware) can trap and forward passwords. Viruses can infect your hard drive and destroy application data and files without your knowledge. Businesses large and small face these network security threats on a daily basis; larger organizations, however, may have more resources to fight attacks.

Email Marketing Tips that Work

There are plenty of ways to spend plenty of money on Internet Marketing. You can fund SEO programs, pay per click ads and even create a cool new video for your company. All of these are great ways to boost traffic and generate leads. However, many companies overlook the tried and true – email marketing. If you are sitting on a pile of leads that need warming up, nothing is as cost effective as email marketing. Below are the top email marketing tips that work.

Does Your Company Have a Mobile Computing Strategy?

Cloud computing, broadband Internet, and consumerization of IT are fueling the demand for mobile computing. Supporting employees in the field and traveling employees and connecting with customers are top areas of focus for IT today. Support for employees working from home and mobile commerce also drive the demand for mobile computing. The outbreak of mobile computing raises a number of concerns, including device theft and loss, mobile-specific virus/malware, and personal use of business devices. Additionally, mobile users may put additional strain on your corporate network and WiFi connections.

Is Your Network Ready for Cloud Computing?

Cloud-based computing adoption is increasing among many businesses. According to the Computing Technology Industry Association (CompTIA) Annual trends in Cloud Computing study, 60% of business owners reported having 30% or more of their IT Systems in the cloud. Additionally, research firm IDC predicts cloud-computing solutions to total $24 billion by 2016.

Avoiding Downtime by Having a Business Continuity Plan

Companies small and large are increasingly reliant on their IT systems and infrastructure. Having a Business Continuity plan is a proactive way of avoiding unnecessary downtime due to a disaster, human error, or security breach. Not only may downtime cause data loss, but also according to Gartner Research, a conservative estimate of the cost of downtime for a computer network is $42,000 per hour. For a small business without a Business Continuity plan, such downtime could have long-term crippling implications.

Tips for Making Your Online Marketing Dollar Go Further

Tips for Making Your Online Marketing Dollar Go Further

We all try to make our online marketing dollar go further. There are plenty of ways companies can spend their online marketing buck, but getting a fair return can be easier said than done. Not spending anything on online marketing is even worse. The key is smart online marketing that gets you the best return on investment (ROI).

Heartbleed Bug: What a Business Owner Should Know

The name Heartbleed OpenSSL Vulnerability (aka Heartbleed bug) is as scary as it sounds. Some reports say up to two thirds of all secure websites (e.g. those with a web address starting with a green https://) are using OpenSSL. It has been reported that Google was first to discover the Heartbleed bug that compromised sites including Yahoo, Tumblr, Flickr, Amazon, and other websites relying on OpenSSL for security. This security breach may provide hackers access to accounts, passwords, and credit card information.

Mobile Security: Does Your SmartPhone need a Kill Switch?

Many Smartphones and Tablet computers have access to corporate applications and their data through Bring Your Own Device (BYOD) policies and corporate-sponsored mobility strategies. Mobile Security has become a popular topic for good reason. According to CIO Insights, mobile data traffic is expected to increase eleven-fold by 2018. Because of increasing data traffic on mobile devices, some government agencies are looking at legislation to require manufacturers to add a smartphone kill switch to remotely wipe a mobile device if it is lost or stolen.

Content Marketing: Best Practices

Content Marketing: Best Practices

Content marketing is a great way to attract and engage customers and prospects. Using Social Networks, blogs, Search Engine Optimization, Email Marketing, and other web based or mobile marketing technologies, Content Marketing allows you to reach a broader audience in a cost-effective manner. Content Marketing leverages a range of marketing assets, including blog articles, infograms, presentations, webinars, white papers, templates, and videos. Because of the powerful reach of today’s mobile and web platforms, it is important your company adopts best practices to ensure consistent communications.