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How to Build and Maintain an Email Subscriber List and Avoid SPAM

It’s still early in the New Year, and time to start thinking about how to reach new and existing customers with your business. Electronic mailing lists are useful and popular, but shouldn’t replace the personal touch. Rather than purchasing an email list, the most cost-effective way is to develop your own. How can you do this? Build your Email Subscriber List with a Personal Touch

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Is Your Network Ready for the Cloud?

Moving to the Cloud requires a fast, reliable network to ensure high availability to Cloud applications and their data. Critical systems including Cloud backup, SaaS, VDI, VoIP and other critical systems need consistent broadband access to ensure employee productivity, compliance and keep customer service levels high. This begs the question, is your network ready for the Cloud?

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Five Tips on Password Protection

Should you care about how your employees protect their personal passwords? Depending on your password policy in the workplace, your employees may create passwords based on familiar passwords they use for personal use. Cybercriminals often hack personal websites for privacy information, including username and passwords, so they can gain access to internal systems. Offering tips to your employees on creating strong passwords may help you protect your valuable corporate data.

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Five Tips for Getting Referrals for MSPs, Telco and Cloud Service Providers

We have all had that meeting where the prospect turns into a customer immediately. As we all know, warm referrals turn into hot leads with a short sales cycle. While we would all like a steady stream of leads to pour into our company, many sources of leads (telemarketing, mailings, pay-per-clicks) don’t convert at the same rate or time as a warm referral. Referrals come from a trusted source that knows how well your services match with the needs of the buyer.

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Migrating to the Cloud – How to Avoid Turbulence

Migrating to the Cloud can be bumpy if you are not prepared. Chances are you have already started migrating to the Cloud. Without realizing it, you may be accessing the Cloud by using mobile and web based applications and services that store and share your data from the Cloud. According to International Data Corporation, (IDC) public IT Cloud services (SaaS, PaaS, and IaaS) spending will reach $127 billion in 2018.

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How to Make More from Your CSP, Telco and MSP Marketing Efforts with LinkedIn Groups

SEO, Pay Per Click and Social media get plenty of attention for CSP, Telco and MSP Marketing Programs. Cloud Computing is a catalyst of convergence for Telco agents and MSPs. Content marketing is a great way to boost your online visibility and attract prospects at the top of the funnel. By creating blog content, webinar replays, streaming video, info grams, case studies and whitepapers you will help move prospects along the sales cycle and even close business. Here are some tips to help you make the most of these digital assets.

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New Year’s Resolutions for Your IT Systems

Are your IT Systems on the naughty or nice list? Do you proactively monitor your networks for compliance, cyberthreat and performance? Are your data back ups up to date? Have you begun your migration to the Cloud? Are you getting the most from your broadband network? Have you trained your employees on the risks of cybersecurity attacks and do they change their passwords regularly? Here is a list of things to add to your list of New Year’s resolutions for 2016.

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Business Continuity Planning: How Much Downtime Can You Afford?

Having a Business Continuity Plan is an important way to ensure your company can operate during and after a disaster. By assessing your business risk, you are able to protect your company and minimize downtime that may occur from unplanned business interruptions. Natural disasters including fire, earthquake, flooding and snowstorms can slow or halt operations. In addition, other threats including cyber attacks and data leaks can cause unplanned disruptions to your business. The impact of prolonged unplanned downtime can be reduced and or eliminated.

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Tips for Telco, CSP and MSP Marketing Plans

Managed Service Providers, Telco Agents and Cloud Service Providers are converging on the rapidly expanding SMB Market in 2016. IDC predicts a compounded annual growth rate for Cloud Services of 18.3% in 2016 fueled by the need for Software as a Service (SaaS) Cloud solutions. Using content to attract an audience at the top of the funnel (ToFu) will create awareness of your brand and capabilities. Using content marketing to nurture your prospects to engage with your sales team, drives dialogue that will lead to opportunities. Content comes to the rescue again to convert opportunities into sales.

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