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Search Engine Optimization (SEO) is a method for getting your website ranked in popular search engines such as: Google, Bing and Yahoo.  Search Engine Optimization refers to techniques used to increase organic search engine traffic back to your website by making sure your site appears in the Search Engine Results Pages.  Most search engines have a Pay-Per-Click (PPC) area for search engine advertisers, however, search engine optimization techniques can help your pages get indexed and rank highly when your customers or prospects are looking for related information about your company, products and services.

Many of our clients provide us with content to post on their site, so this article provides some helpful tips on how to write effective content using Search Engine Optimization.  The following techniques are referred to as “on page SEO”:

Focus on Quality Content for Search Engine Optimization

Content on your website should be educational or informative to the reader.  For example, if you provide IT managed services, consider writing articles about topics like remote monitoring, network compliance, backup and disaster recovery.  Three hundred words is all it takes to get your point across to a typical site visitor or search engine crawling your site.

Target your Search Terms

Use targeted search terms and make sure they are prominent (start your article with your search term) and ensure the search engine keyword you are targeting is used frequently throughout your article for website content, blogs and press releases.  Instead of using pronouns (e.g. he, she, it, that) insert your search term to increase the search term frequency of the key word in your sentences.  To make sure you hit targets for prominence and frequency of search terms, target your search term (e.g. this article is targeting the search term: search engine optimization or SEO).

Make your Content Search Engine Friendly

When a search engine visits or crawls your site, the search engine will read your content from the top of the page to the bottom of the page just, like a website visitor.  Make sure your search terms are prominent in the first few paragraphs.  Highlight the search term by including it in your page title, page description, headers, image names and labels included on the page.

Search Engine Algorithms used for ranking pages change periodically, as the search engine developers refine their techniques for ranking your website.  There are many additional factors that may contribute to your sites ranking for a specific term.  Well written content, that is search engine optimized (SEO) and search engine friendly is a proven formula for maximizing your results for Search Engine Optimization (SEO).