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Most B2B marketers agree, email marketing is their greatest driver of customer retention. What’s more, your subscribers are three times as likely to share your content on social media.

With the number of email users worldwide forecasted to rise to 2.9 billion by 2019, can you afford not to optimize your email marketing efforts in 2018?

Now, more than ever, email marketing is one of the important online marketing techniques to reach and retain your company’s audience. With that in mind, here are a few simple ways that all businesses can improve audience engagement when it comes to email marketing.

Consistency is Key

Businesses of all shapes and sizes can make the most of email marketing with the golden rule that all emails must go out on time!

When your company first entered the world of email marketing, you discovered that there was a particular day of the week, time of the day, and/or moment in the month that your audience read your emails the most. Now all you need to do is make sure that you and your online marketing team stay true to these times and send out consistently scheduled emails. A great way to keep track of this is by keeping a content calendar and using automated distribution tools.

Up-to-date Database – Spring Clean Your List Today

Not only do you want to ensure that new contacts are constantly being added to your contact database (or email list), but you also want to make sure that your existing contacts are kept current. You can stay on top of lists by making sure that there’s an easy way for subscribers to update their contact details and that they are fully aware of how to make the update. For example, platforms like ClikCloud make it extremely easy for subscribers to change their contact details via the UPDATE PROFILE FORM feature that can be included in every email footer.

You can also regularly send out email reminders on the steps that subscribers need to take to update their details, as well as mentioning all the benefits they gain from receiving your company’s emails.

Click here to learn how to grow your email list

Write Email Content With a Purpose

Everything that you write–subject line, your heading, and your body content–must be relevant, helpful and educational to your audience. Before you start writing, decide what expert knowledge you can provide your audience. You might consider basing this on frequently asked questions, time/season-specific information concerning your industry, or what promotions you have on at the moment.

The most vital aspect of writing purposeful content is a Call-to-Action (CTA). A CTA refers to the instructive content designed to prompt an immediate action, most typically a sale. In closing, always plan your structure, including your CTA, before you start writing to ensure that your purposeful content flows!