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When it comes to getting your business known, exposed to a wider audience and getting to the top of search engine rankings, Search Engine Optimization (SEO) is vital. How do you go about it? Quality content, keywords and optimization for mobile all still apply. What if you knew more about how the search engine itself can help you? Read on to learn more about what Google My Business can do for your business.

 

Search Engine Considerations for SEO

 

The purpose of search engine optimization is getting your website a high ranking, moving it to the top of search results. In today’s world people learn more about a local company online than anywhere else. To ensure that your website’s result tops the rankings, start with good content and effective keywords and phrases on your website. Also, make sure that your website is mobile-friendly, optimized for view on different devices. Having a company website is the first step to building your profile on Google My Business; in turn, this will help your site appear in Google Search and Google Maps. 

 

 Use Google My Business to Expand Reach and Impact

 

When more than fifty Search Engine Optimization experts were asked to rank marketing channels, they pointed to your company’s website, and business listings on Google (more important than even content marketing or social media). On the assumption your company has a quality website, you can register for free for Google My Business. This tool allows you to promote your business profile on Google Search and Google Maps. Since customers typically access businesses online by clicking, calling, or booking an appointment, your name, address and phone are important pieces of information to establish first. 

 

Use Online Reviews to Boost your Search Engine Ranking

With Google My Business you can also collect, request and respond to reviews; quantity and quality of good reviews help boost your company’s ranking. Responding to a negative review can even help change it to a positive one. In addition, consider writing posts containing keywords and phrases to stay top-of-mind with your customers. These posts with relevant keywords can give your brand authority with local customers and your business listed at the top of local results. 

 

With more people doing business online, get your business to the top of results using Search Engine Optimization (SEO) augmented by Google My Business. To learn more, contact us today.