One of the most fundamental ways to reach new customers is to regularly work on growing your company’s email list. It’s not enough to gain a sizable list and then never revisit it. Your contacts’ email addresses are in constant flux as individuals move companies and email addresses, opt out of email communication, or simply stop checking certain addresses they provided at an earlier date. In fact, your email marketing database degrades by about 22.5% each year. Therefore, it is an essential part of your company’s future growth to constantly add fresh contacts to your email marketing campaigns. Here are some of the best tips on how to grow your email list:
Provide Opportunities on your Website and Through Social Media
Give visitors to your website plenty of opportunities to opt-in to your emails while browsing your site. Don’t make future customers search for subscription options; make it as easy as possible for people to sign up. Include calls-to-actions on just about every page of your website, especially the homepage, your “About Us” page, and your “Contact Us” page. In addition to using your website, make sure all of your social media sites provide opportunities for your future customers to join your email list. Use your Facebook page to promote an offer that requires an email address submission. In addition, add social sharing buttons to your landing pages to encourage your leads to share your offers with even more potential customers. Similarly, you can generate a Twitter campaign to promote a free resource to your followers that requires an email address to redeem. LinkedIn company pages and Google+ pages are also great platforms to promote offers and email sign-ups with potential customers.
Write and Share Good Content
There is a lot of competition out there. It is imperative that you write fresh, unique email content that stands out among the crowd. Your content needs to be amazing if you want people to not only stay subscribed, but also forward your email to others who are not already on your email list. You don’t always have to write your own content; also consider offering a free eBook, whitepaper, online tool, or resource that requires visitors to provide their email address in order to download it.
Keep it Personal
Focus your efforts on reaching real contacts and providing good business to current subscribers; never purchase email marketing lists. Often the most effective way to gain subscribers is in person, at conferences, trade shows, or mixers. Avoid addresses including [email protected], [email protected], and [email protected] This is a great way to avoid high bounce and unsubscribe rates and to avoid spam traps and the risk of becoming blacklisted.
There are many creative ways to grow your email marketing list; the trick is to approach email list building from as many angles as possible. If you need help strategizing how to grow your email list, contact ClikCloud today.