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Enhance Website Security with a SSL

Enhance Website Security with a SSL

With your website doing much of your digital marketing for you as your “virtual storefront”, customer experience is crucial – especially in terms of security. Read on to learn more about digital security strengthened by a secure socket layer (SSL) certificate.  ...
Keeping Your Website Secure

Keeping Your Website Secure

Those visiting your website expect that it will be a secure, positive experience, and it should be. Keeping their data safe and their interactions with your website will keep visitors coming and establish your company as trustworthy. Read on to learn more about what...
Focus Marketing Efforts with a Customer Persona

Focus Marketing Efforts with a Customer Persona

Do you know who your “ideal” customer is? What are they looking for that you can provide? How do you find out? Read on to learn more about developing a customer persona–making your ideal customer real and specific, and marketing effectively to them.   Benefits of...
Harnessing the Power of LinkedIn

Harnessing the Power of LinkedIn

It’s heard that the average prospect requires seven “touches” (interaction with your company’s website, email newsletters, etc.) to make them your customer. Tools like Google Business can help when it comes to general information (contact info, hours, basic services,...