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Focus Marketing Efforts with a Customer Persona

Focus Marketing Efforts with a Customer Persona

Do you know who your “ideal” customer is? What are they looking for that you can provide? How do you find out? Read on to learn more about developing a customer persona–making your ideal customer real and specific, and marketing effectively to them.   Benefits of...
Harnessing the Power of LinkedIn

Harnessing the Power of LinkedIn

It’s heard that the average prospect requires seven “touches” (interaction with your company’s website, email newsletters, etc.) to make them your customer. Tools like Google Business can help when it comes to general information (contact info, hours, basic services,...
Keep Your Email List Secure and in Compliance

Keep Your Email List Secure and in Compliance

It’s likely if you don’t already have an email campaign underway, you will soon. Keeping your email subscribers’ data safe, and in compliance with certain regulations, is of paramount importance for your business and brand. Read on to learn more about how to keep your...
Develop a Digital Marketing Strategy

Develop a Digital Marketing Strategy

Your company may have been digitally marketing itself for a while, but how do you know efforts have succeeded? Have you met your goals? What do you want your website and social media to say about your company’s brand and its value to customers? Read on to learn more...