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Four Digital Marketing Trends You Need to Know About During the Holidays
With the holidays approaching, more companies will turn to the web to take advantage of digital trends such as increased online traffic, services requests, sales, and business in general. Here are the top four essential digital trends that will get you into the new year with less stress.
What is Cybersecurity and Why it Matters
Over the last several years, we have heard about high-profile cyber attacks and data breaches. However, large companies are not the only ones subject to such attacks. Small to medium businesses are at risk as well, and may not have the resources to overcome a data breach. According to Forbes, the question is not if a cyber attack will occur, but when. Read on to learn what comprises cybersecurity and why it is so important.
Consider Infrastructure as a Service in Budget Planning
It’s about time for businesses to be setting up their 2019 budget and deciding what their IT expenditure will be. According to Forbes, a significant portion of IT budgets will be committed to the cloud. But what option will your business choose? Public, private, or hybrid cloud? And what services are best for your business? IaaS is a popular choice; read on to learn more about this option and its benefits.
How to Avoid SEO Mistakes
When we say “SEO Mistakes,’’ we’re talking about using unfair and aggressive search engine optimization techniques to try to improve your position in search results. Such unethical techniques are often referred to as “black hat SEO” and by using these methods you risk being penalized and losing your website’s position in search results altogether.
Is Blockchain Coming to Your Neighborhood?
Since 2008, the cryptocurrency Bitcoin has been in the news. Not only that, its underlying technology called Blockchain has become better known as an emerging technological trend. According to a COMPTIA brief citing research by Gartner, this technology is expected to grow in 2018 and beyond, with blockchain spending to reach a project $20 billion in 2024 and 2025. Is Blockchain for your business? Read on to learn more.
Processing Credit Cards? Make PCI-DSS Compliance Part of Your Network Security Plan
With the holiday season coming up soon, many businesses, both brick and mortar and online, will process a great deal of customer credit card information. This information will be stored and transmitted and must be protected from loss or compromise. The Payment Card Industry Data Security Standard (PCI-DSS) is the standard for compliance and is important year-round. Is your business compliant? If not, how can your business reach that standard? Read on to find out more about this important issue.
Which Email Marketing Metrics Matter Most and Why?
You open your latest email marketing report to find that your campaign has a Click Through Rate (CTR) of 47%, an Open rate of 44%, a Conversion rate of 19%, and a Bounce rate of only 2%. That’s great! Really. But what do all these numbers and terms actually mean?
Make Backup a Key Component of Your Disaster Recovery Plan
With so many potential hazards–natural and man-made–that can disrupt your business, now is the right time to develop and implement a disaster recovery and business continuity plan. Not only can floods, fires or earthquakes disrupt daily life, they can interrupt your business for extended periods of time. Also, data can be lost and compromised due to cyberattacks or human error. Businesses that suffer a data loss run the risk of going out of business. A key component of disaster preparedness and recovery is backup– making sure your company’s data is stored and accessible. Read on to learn about the role of backup in keeping your business in business.
The Business Risks of Cybersecurity
With daily business processes as well as innovative new technologies like the Cloud Computing, keeping your company’s data and systems safe is a top priority. Damages from cybercrime, in the form of lost revenue, continue to mount; in the next few years, the cost could reach as much as $6 trillion a year.
Four Perfect Call to Action Formulas for all Website and Email Marketing Campaigns
Most visitors who read your website’s headline also read your Call to Action (CTA). Experts agree that copy, content, landing pages and emails with a single call-to-action increased clicks and sales. What’s more, adding a CTA to your blog or newsletter can increase engagement with your customers and prospects.
Who’s Monitoring Your Network?
A business’ network is relied upon heavily for many daily functions, and there are many places problems can occur. According to CompTIA, four leading security concerns are attacks from ransomware and malware, viruses that can get into your network and destroy data, and hacking attacks from cybercriminals.
Considering Cloud Computing?
Cloud computing has become more and more popular over the last several years, with that popularity continuing into 2018 and 2019. According to a report by the International Data Corporation (IDC), public cloud services will grow from nearly $70b to more than $141b in 2019.