How much to spend on digital marketing? This crucial question must be answered, since digital marketing can be key to your company’s success. The question, however, may not be how much to spend, but where to spend it. Read on to learn more about how to best direct your digital marketing spend.
It’s said often that the matter of experiencing a cyberattack is “when,” not “if.” How can your company begin to prepare itself for something that can adversely affect it? According to CompTIA’s article, an Incident Response Plan (IRP), can help you think ahead and have a plan in place when an incident occurs. Read on to learn more about preparing and protecting your company from current and future threats.
It is commonly said that employees are the “weak link” in your company’s cybersecurity plan. What if this was different, and they are actually a strong defense against cyberattacks? Read on to learn how to help your workers recognize and prevent a cyberattack, and to become security advocates for your company.
Because of the many networks with remote workers connected to them, there is even higher demand for managed service providers to help companies manage their networks. According to a CompTIA article, there are steps an MSP, telecom agent or other business can take to be noticed, get more leads, and add to their customer base. Read on to learn more about putting your best foot forward.
A number of trends are expected to continue, as well as new ones to develop, in the coming year. These trends will introduce opportunities along with challenges in the IT industry. Read on to learn about how these movements in the industry affect its four pillars of operations, infrastructure, cybersecurity, and data.
Omnichannel has rapidly gained popularity as a trend, with more and more companies choosing it to manage their customer experience. According to a CompTIA article, companies that use the strongest omnichannel customer engagement strategies retain almost 90% of their customers. Those responding to the CompTIA survey indicate that they have moved to an omnichannel approach to customer engagement in the last few years. A majority of companies in the overall economy report customer experience as being even more important than the product or service sold. So, how does omnichannel change the customer experience?
What would your business do if there was a free, easy and practical way to be seen on Google and get more views (and business) each month? That and more is what a Google My Business listing can do for you. Read on to learn more about the value of having your own account on this important search engine.
Unified Communications, or UC, is an Internet-based way to bring together your company’s communications–telephony, web conferencing, email and more. With its benefits, it requires a reliable and secure network to keep your employees connected and productive. Read on to learn about Unified Communications and what you need to do to prepare.
With the amount of data being generated by businesses the world over, every single day, securing this data is vital. While Government, Industry and other regulations offer compliance to standards, information security reduces business risks related to cybercrime, ransomware and other interruptions resulting in data loss.
The recent social media outage serves as a wake-up call: are you relying too much on your social media accounts in running your business? Read on to learn why a diversified approach to digital marketing, including a business website, will help you keep doing business even when social media is offline.
Many threats to your network abound, and often ransomware, malware and viruses enter your network through social engineering, or “phishing” emails. Read on to learn the extent of the problem and how you can keep your business from being affected by these threats.
Cybersecurity Awareness month is here, and is a great time to remember the importance of protecting our networks. Cybersecurity is a puzzle with many pieces; training your workers in awareness and best practices for cybersecurity is a key part of protecting your network, applications and data.. Read on to learn how to make your workers cybersmart in an age of increasing attacks.