Migrating to the Cloud can be bumpy if you are not prepared. Chances are you have already started migrating to the Cloud. Without realizing it, you may be accessing the Cloud by using mobile and web based applications and services that store and share your data from the Cloud. According to International Data Corporation, (IDC) public IT Cloud services (SaaS, PaaS, and IaaS) spending will reach $127 billion in 2018.
SEO, Pay Per Click and Social media get plenty of attention for CSP, Telco and MSP Marketing Programs. Cloud Computing is a catalyst of convergence for Telco agents and MSPs. Content marketing is a great way to boost your online visibility and attract prospects at the top of the funnel. By creating blog content, webinar replays, streaming video, info grams, case studies and whitepapers you will help move prospects along the sales cycle and even close business. Here are some tips to help you make the most of these digital assets.
Are your IT Systems on the naughty or nice list? Do you proactively monitor your networks for compliance, cyberthreat and performance? Are your data back ups up to date? Have you begun your migration to the Cloud? Are you getting the most from your broadband network? Have you trained your employees on the risks of cybersecurity attacks and do they change their passwords regularly? Here is a list of things to add to your list of New Year’s resolutions for 2016.
Having a Business Continuity Plan is an important way to ensure your company can operate during and after a disaster. By assessing your business risk, you are able to protect your company and minimize downtime that may occur from unplanned business interruptions. Natural disasters including fire, earthquake, flooding and snowstorms can slow or halt operations. In addition, other threats including cyber attacks and data leaks can cause unplanned disruptions to your business. The impact of prolonged unplanned downtime can be reduced and or eliminated.
Managed Service Providers, Telco Agents and Cloud Service Providers are converging on the rapidly expanding SMB Market in 2016. IDC predicts a compounded annual growth rate for Cloud Services of 18.3% in 2016 fueled by the need for Software as a Service (SaaS) Cloud solutions. Using content to attract an audience at the top of the funnel (ToFu) will create awareness of your brand and capabilities. Using content marketing to nurture your prospects to engage with your sales team, drives dialogue that will lead to opportunities. Content comes to the rescue again to convert opportunities into sales.
What drivers will shape 2016 technology trends? Businesses using customer facing technology for competitive advantage will fuel demand for Cloud Computing, in particular, Software as a Service. The Internet of Everything will amplify the number of connected devices in our world leading to additional needs for data protection and CyberSecurity defense. Mobile computing and Cloud Computing adoption will increase the adoption of fast, affordable and secure broadband networking. Here is the short list of what to expect from the biggest trends in technology for 2016.
Payment Card Industry Data Security Standard (PCI DSS) is a common sense standard based on good IT Security policy. The objective is to protect customer credit card information from compromise. With the holiday season upon us, eCommerce and credit card processing activities will ramp through the end of the year. Trillions of dollars are transacted via credit card every year. So what can you do to ensure your business is PCI compliant?
The idea of starting a new business is hotter than ever. The rapidly growing segment of small to medium sized businesses are contribute significantly to economic recovery and the adoption of Cloud Services. At the same time, margins on Cloud Services may be low, while competition for new Cloud business is relatively high. What can a Cloud Service Provider do to build a profitable and scalable Cloud business? Use these three tips to help grow your Cloud Business.
With almost one billion mobile connections in place, it is easy to understand why these devices are targeted by hackers. Employees connecting at Starbucks, in airports, on planes and in hotels open themselves up to additional security breach risk by accessing information through mobile hotspots. Mobile hotspots can be easy targets for hackers by setting up spoofs to get your employees to unknowingly log into unsecure networks, making them vulnerable to Man in the Middle (MitM) exploits. As an employer, it may be impossible to prevent employees from using hotspots, so it is very important to take steps to protect your business.
According to a recent Trends in Information Security report by CompTIA, malware, hacking, privacy and data loss/leakage top the list of serious concerns over security threats. Companies large and small have been victims of these security threats. While large corporate security breaches makes the news, smaller companies may not have the vigilance to detect, and the resilience to survive a network security breach. Hackers have evolved and are now more sophisticated than ever. Network Monitoring can identify security exploits before it is too late.
If you are building a profitable and scalable Cloud Business, you know that times are changing for Cloud buyers. In the past, it may have taken six months to start a business. Now you can start a business in six days, or less. Small to medium businesses are keeping up and surpassing big enterprise when it comes to Cloud adoption. Is your Cloud sales and marketing strategy in line to take advantage of the opportunity? A 2015 International Data Corporation (IDC) report on Building a Cloud Practice, sponsored by Ingram Micro Cloud, offered five tips to tune your Cloud sales and marketing strategy.
Everyday there are reports of businesses being targeted with security attacks. The list of large companies being hit is long. Small businesses are equally vulnerable to security hackers and may be less resilient. To say that security is a top business concern seems unnecessary. Most companies understand that security is not something to be taken lightly. In a recent CompTIA survey, 74 percent of business leaders said that security is a higher priority today than it was two years ago.