Cyber attacks, including phishing attacks, seem to always be in the news these days. Ransomware, malware, data breaches, all are on the rise, with several high-profile attacks in recent years. Even more recently, the failure of the Silicon Valley Bank might promote spoofed bank websites and bank communications as attempts to gain access to company networks and personally identifiable information. Read on to learn more about the dangers of phishing attacks as well as how to recognize and prevent them.
What if there’s a way to expand your digital marketing reach while still targeting your ideal customer? Multi-channel marketing, wherein your brand and message are shared across multiple channels (website and blogs, email, video, for starters), creates multiple touchpoints for your customers (present and future) to learn about and interact with you. Read on to learn more about this exciting way to draw in more prospects, leads and conversions.
According to a recent IDC survey, fears of an economic recession still loom. How can you target your company’s IT spending, getting the most for your dollar while staying within your IT budget? Read on to learn more about allocating your tech spending in the months to come.
How do you know how strong, secure and flexible your company’s IT network is? Does network traffic move along seamlessly, or get bogged down by insufficient bandwidth or other bottlenecks? Even more important, can you count on your network to keep your data secure, safe from attack or compromise? Read on to learn more about assessing the health of your network by answering these and other questions.
Any business looking to improve customer service has a range of tools at its disposal. One such tool, web chat, has proved itself in garnering leads and sales. Even web chat powered by artificial intelligence (think ChatGPT) has gotten in on the act. Read on to learn more about technological tools that enhance customer experience, as well as why the human touch is still needed.
Business phone communication used to be based in the office. Now, with the technology of VoiceOver Internet Protocol (VoIP for short), you can communicate anywhere, anytime, on any device. Read on to learn more about this modern cloud communication option.
With more people connected to company networks both inside and out of the office, a virtual desktop solution makes sense. What if your company can use such a solution, without having to maintain on-premise infrastructure and its costs? Read on to learn more about Desktop as a Service (DaaS), a cloud-based virtual desktop solution
Do you know who your “ideal” customer is? What are they looking for that you can provide? How do you find out? Read on to learn more about developing a customer persona–making your ideal customer real and specific, and marketing effectively to them.
Attacks and threats producing attacks continue to occur. How can your company keep up, and protect itself from financial, legal and other consequences? Cyber resilience, the ability to recover from a cyber attack, involves people and processes even more than technological tools. Read on to learn more about helping your organization plan how to keep going in the face of an attack.
How do you know if your company’s cybersecurity efforts are working? Is the lack of a data breach enough to tell you that you’re doing well? Maybe, maybe not. Read on to learn about analyzing your risks and using that information to keep your systems and data safe, and your company doing business.
Email is a cornerstone of digital marketing for many businesses, and making a newsletter a part of your email campaign is an inexpensive yet potentially rewarding way to communicate with both present and future customers. Read on to learn more about how a newsletter can help your company become top of mind in your industry.
When it comes to cybersecurity, tools and technology help. What can help even more is making cybersecurity a part of company culture, to the point of safety becoming second nature. Read on to learn more about establishing a culture of cybersecurity.