What if you could deduct technological expenses, reducing your taxes and availing your business of new technology? According to the IRS, you can deduct a portion of your tax expense for products (sometimes even services) if you deploy the tech in the current tax year. Read on to learn more about defraying expenses and even gaining a competitive advantage, too.
It’s heard that the average prospect requires seven “touches” (interaction with your company’s website, email newsletters, etc.) to make them your customer. Tools like Google Business can help when it comes to general information (contact info, hours, basic services, etc), along with your website and blog posts. Even better, LinkedIn can help you expand your marketing reach by helping you build and keep your audience using quality content. Read on to learn more about harnessing LinkedIn’s power.
The month of October, designated Cybersecurity Awareness, has passed. This doesn’t mean threats to your network have disappeared; rather, attacks threaten your company’s network, finances and reputation year-round. Read on to learn more about the importance of threat intelligence in protecting your technological assets.
Many companies, while they have defenses against cyberattack, still fight to keep ahead of cyberattacks. What if your company is one of these, and could find a better way to protect your technological assets–data, applications, your network itself–from attack? Read on to learn more about “defense-in-depth” and how your company can use it to build a robust defense in all parts of your network.
Any time of year, a disaster can happen, disrupting business operations and even threatening your company itself. Statistics show that some small to medium-size businesses close after a disaster; even some of those that reopen may be out of business in a year. Having a plan for disaster recovery can help your business defy the statistics. Read on to learn more about preserving your company’s data, reputation and bottom line by having a disaster recovery plan in place.
It’s likely if you don’t already have an email campaign underway, you will soon. Keeping your email subscribers’ data safe, and in compliance with certain regulations, is of paramount importance for your business and brand. Read on to learn more about how to keep your email subscriber list healthy, safe, and in compliance.
As we know, October is Cybersecurity Awareness month. There is much to be aware of, including how to prepare for an attack, current threats, how well your data is protected, and who has access to it. Read on to learn how following rigorous compliance standards helps your cybersecurity efforts.
Readers are likely aware of some of the headline-grabbing cyber attacks in recent years–WannaCry, SolarWinds and Colonial Pipeline, just to name a few. But what about the attacks–and resulting loss of revenue and reputation–that don’t make the news? What is your organization’s cybersecurity posture, and how can it be improved? Read on to learn about cyber threats and how to protect your business.
In the last two years, more and more people began to work remotely, with many continuing to do so. With so many companies turning to remote work, there is even more demand for MSPs. According to CompTIA, small to medium-size businesses (SMBs) represent the vast majority of employers in the United states. Managed Service Providers are in a good position to reach these businesses, and therefore digital marketing is crucial. Read on to learn how to market to current and potential customers.
Much as your business will practice its plan for getting out of the building in case of fire, it also needs to practice its response to a cyber attack. Your response ideally will be nearly automatic, and the way to make it so is to practice repeatedly. Read on to learn more about an incident response plan (IRP) and practicing the response to a cyber attack.
There’s been a lot of hype about 5G, the next generation of cellular technology. It will build on 4G and LTE, offering faster mobile broadband speeds, extremely reliable low-latency connections, and enabling machine-to-machine connections like never before. As wonderful as this new technology is, it is a work in progress, and requires consideration before adopting. Read on to learn more about the promise and progress of 5G cellular technology.
Your company may have been digitally marketing itself for a while, but how do you know efforts have succeeded? Have you met your goals? What do you want your website and social media to say about your company’s brand and its value to customers? Read on to learn more about developing a digital marketing strategy.