Blog
How Much to Spend on Digital Marketing
It depends. That’s the short answer. Where you spend your digital marketing budget may take priority over how much, in all, you spend. Deciding where to allocate your budget requires an analysis of numerous factors: your business size and type; your company’s goals; and how much risk you want to take, to begin with. Read on to learn more about directing your spend on digital marketing.
Examine Data Security Policies for Remote Work
Nearly a year after the pandemic closed business offices worldwide, remote work is the norm. Keeping your company’s computer network strong and secure is of great importance. Even now, businesses may want to revisit decisions made so quickly last March.
Align Your Cloud Strategy with Your Business Strategy
Cloud computing, with its benefits, considerations and even risks, can be a way to transform your business. When considering your cloud strategy, it must aid and advance your business strategy with its mission, values and goals. Read on to learn more about developing a cloud strategy tailored to your business strategy.
Digital Marketing Goals for 2021
It’s the time of year, when we reflect on the past year and look ahead to the next one. Some aspects of digital marketing have changed due to the pandemic, while others remain the same. Read on to learn how to target your efforts in the new year.
Technology Planning and Budgeting for 2021
There’s no doubt, 2020 has been a period of massive change. The pandemic has forced businesses to change the way they do business–for example, more staff are working remotely than ever before. Read on to learn more about what to consider when planning your technology budget for the new year.
Work Anywhere Securely with the Cloud
With remote work a fixture in our economy, technology has risen to meet the challenge. From virtual desktops to unified communications, it is easy to work anywhere. Read on to learn how technology based in the Cloud can keep your business robust in 2021 and beyond.
Digital Marketing Continues to Trend
This year, digital marketing has been vital in keeping businesses in business, helping them reach current customers as well as generating new leads and sales. The reliance upon online methods is expected to continue in 2021. Read on to learn about focusing your digital marketing efforts in the new year.
Position Your Company for Growth in 2021 and Beyond
What a year it’s been! With the pandemic pushing rapid changes in how businesses operate (e.g., more remote workers), a company’s IT infrastructure and applications need to be nimble, responsive and secure in the face of increasing demand for digital transformation. Read on to learn more about trends associated with this shift.
Trends in Cybersecurity in 2020
This extraordinary year, with its rapid shift toward remote work force, has brought about changes in the cybersecurity landscape. With the security perimeter widened by use of devices outside the office, businesses are using the cloud more than before.
Use Ethical Search Engine Optimization Techniques for Best Results
Search Engine Optimization, or SEO for short, is a critical tool for enhancing and maintaining your ranking in Google search results. However, not all SEO practices are created equal. Read on to learn more about safe, fair and effective methods for drawing visitors to your website.
Become Aware, Get Prepared. October is National Cybersecurity Awareness Month
October brings to mind cool days and crisp leaves. Another hallmark of this month is cybersecurity awareness. Government and industry have collaborated to “raise awareness about the importance of cybersecurity and to ensure all businesses have the resources to be safer and more secure online.”
Plan Now to Protect Yourself from Cyber Threats
Imagine an external cyber attack occurring in your business, or an employee getting exploited by a phishing email. Will you know what you’ll do in the event of a data breach, and are you prepared to act immediately? Read on to learn more about how planning your response to a cyber attack can help you respond quickly and calmly.