Blog
Focus Marketing Efforts with a Customer Persona
Do you know who your “ideal” customer is? What are they looking for that you can provide? How do you find out? Read on to learn more about developing a customer persona–making your ideal customer real and specific, and marketing effectively to them.
Cyber Resilience Is About More Than Just Technology
Attacks and threats producing attacks continue to occur. How can your company keep up, and protect itself from financial, legal and other consequences? Cyber resilience, the ability to recover from a cyber attack, involves people and processes even more than technological tools. Read on to learn more about helping your organization plan how to keep going in the face of an attack.
Using Multiple Layers for Comprehensive Cybersecurity
How do you know if your company’s cybersecurity efforts are working? Is the lack of a data breach enough to tell you that you’re doing well? Maybe, maybe not. Read on to learn about analyzing your risks and using that information to keep your systems and data safe, and your company doing business.
Reach Customers with an Email Newsletter
Email is a cornerstone of digital marketing for many businesses, and making a newsletter a part of your email campaign is an inexpensive yet potentially rewarding way to communicate with both present and future customers. Read on to learn more about how a newsletter can help your company become top of mind in your industry.
Developing a Culture of Cybersecurity
When it comes to cybersecurity, tools and technology help. What can help even more is making cybersecurity a part of company culture, to the point of safety becoming second nature. Read on to learn more about establishing a culture of cybersecurity.
What’s On Your Holiday Tech Wish List?
What if you could deduct technological expenses, reducing your taxes and availing your business of new technology? According to the IRS, you can deduct a portion of your tax expense for products (sometimes even services) if you deploy the tech in the current tax year. Read on to learn more about defraying expenses and even gaining a competitive advantage, too.
Harnessing the Power of LinkedIn
It’s heard that the average prospect requires seven “touches” (interaction with your company’s website, email newsletters, etc.) to make them your customer. Tools like Google Business can help when it comes to general information (contact info, hours, basic services, etc), along with your website and blog posts. Even better, LinkedIn can help you expand your marketing reach by helping you build and keep your audience using quality content. Read on to learn more about harnessing LinkedIn’s power.
The Importance of Threat Intelligence
The month of October, designated Cybersecurity Awareness, has passed. This doesn’t mean threats to your network have disappeared; rather, attacks threaten your company’s network, finances and reputation year-round. Read on to learn more about the importance of threat intelligence in protecting your technological assets.
Defense in Depth Provides Robust Cybersecurity
Many companies, while they have defenses against cyberattack, still fight to keep ahead of cyberattacks. What if your company is one of these, and could find a better way to protect your technological assets–data, applications, your network itself–from attack? Read on to learn more about “defense-in-depth” and how your company can use it to build a robust defense in all parts of your network.
Disaster Recovery Plans Help Keep Your Business Going
Any time of year, a disaster can happen, disrupting business operations and even threatening your company itself. Statistics show that some small to medium-size businesses close after a disaster; even some of those that reopen may be out of business in a year. Having a plan for disaster recovery can help your business defy the statistics. Read on to learn more about preserving your company’s data, reputation and bottom line by having a disaster recovery plan in place.
Keep Your Email List Secure and in Compliance
It’s likely if you don’t already have an email campaign underway, you will soon. Keeping your email subscribers’ data safe, and in compliance with certain regulations, is of paramount importance for your business and brand. Read on to learn more about how to keep your email subscriber list healthy, safe, and in compliance.
Set High Standards for Cybersecurity
As we know, October is Cybersecurity Awareness month. There is much to be aware of, including how to prepare for an attack, current threats, how well your data is protected, and who has access to it. Read on to learn how following rigorous compliance standards helps your cybersecurity efforts.