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Social media marketing, done well, is a powerful way to promote your brand and expand its reach. Read on to learn more about developing a social media strategy to extend your reach and strengthen your brand.


Harnessing the Power of Social Media Marketing


Social media marketing is a low-cost way to make your business known and grow customers’ confidence in your brand. Using social media does take effort and planning, which will bring rewards in terms of engagement, click-throughs and shares. Quality content in the form of blog posts, videos, photos and more, posted regularly can draw visitors and motivate them to interact with your brand.  Not only that, compelling content can lead visitors to share and tag your posts on their own social media platforms. 


Different Platforms for Different Needs 


Not all social media platforms are the same, but used for different purposes. Some, like Instagram and Pinterest, are more visual. Others, like LinkedIn, are geared for developing strong business-to-business and person-to-person networks. Linkedin is a professional site on which to build a network of first-, second- and third-degree connections, and expand your business-to-business (B2B) marketing efforts. Sharing a post on LinkedIn to other social media can expose your brand to other markets.


Developing Your Social Media Marketing Strategy

Know Your Audience


How do you know who to market to? In other words, what is your target market, and your ideal customer? Whose attention do you want your LinkedIn profile to attract? Developing a customer persona, learning their needs and questions, can help you market your business to the right target. Are they just getting started in the workforce, or seasoned professionals? 


Develop Quality Content


Knowing your target market well will play a part in developing quality content that visitors will find engaging and worth sharing with others. When it comes to content, quality is even more important than quantity; better a couple of powerful posts a few times a week than less engaging ones each day. 


Establish Metrics to Track Progress


Another part of your social media strategy is metrics, which measure the success of your efforts. How many new leads did your content generate last week? Last month? How many clicks, comments and “likes” did your posts get (engagement)? What content got shared and tagged most? This will show you how well you’re reaching your target audience, and how engaging they find your content. Even impressions (how many times your posts are seen, clicked on or not) count for something. Tracking your metrics will help refine your goals, and what you may need to change.


Social media marketing is a powerful way to strengthen relationships with present customers and establish leads to new customers. For further assistance, contact ClikCloud today. 

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